Data is the life blood of all your email marketing campaigns and one of your businesses most valuable commodities. Growing your database organically might be slower than buying in data but the returns are much much higher because your contacts are waiting to hear from you and are engaged with your brand.
When you ask your visitors to sign up, don't forget to tell them
- why they should sign up
- how they will benefit
- what you will do for them
Collect data by creating a sign up form on your website
To make the form that sits on your website you will need some code which tells dotMailer which address book(s) to add that contact to.
dotMailer makes it easy to generate this code in a very simple and quick 6 step process.
You can choose which address books to add your new contact to, and how much data to collect at point of sign up - don't forget, you can always collect more data at a later point.
Find out how to generate the code >>
Once you have the code, simply give it to your website designer to insert into your website. Remember, the best place for your sign up box is above the fold on your home page and then on all other pages across your site to make it as easy as possible for your visitors to sign up for your emails. Don't hide it away!
As always, if you have any questions or need a little helping hand the dotMailer Support Team are here to help between 9am and 6pm on 0845 337 9171
or you can always
email the team.