The email marketing blog

Big brands’ email marketing performance, benchmarked

Email marketing has a long history of being one of the most effective marketing channels and the cornerstone of any multi-channel marketing campaign. Read the rest of this entry »

When I first came to work for dotMailer, we worked in a compact and anonymous office. But the company has grown unstoppably, and as we grew, we grew our digs too. Today I write this blog whilst looking out from our modern 20th floor office, over a cloudy London horizon. Pretty apt, as we’re about to move some of dotMailer’s infrastructure into the cloud, too. Read the rest of this entry »

So, you’ve sent out an online survey and the results are in. The first thing you need to do is analyse the results and present them in a format that is easy to digest so that patterns and trends are easily recognizable.

Understanding & Responding: Read the rest of this entry »

In a recent post we talked about Gmail’s new tabbed inbox which, if you use the service, you’ll start to see roll out over the next couple of weeks. Read the rest of this entry »