The email marketing blog
Stuart ‘Stoo’ Gill, one of our awesome Product Managers, pulls back the curtain on an exciting new feature that’s rolling out as Open Beta across our user-base.
If, like me, you overindulged a little on the pancakes yesterday, you may be looking for ways to make your working day easier. If so, I have just the thing for you. We’ve released dotMailer’s latest marketing automation feature, a visual drag-and-drop method to automate your marketing programmes in minutes. Read the rest of this entry »
- Another day, another trade show! This year’s TFM&A was a great showcase of some of the most forward-thinking figures in the Marketing industry, along with hands-on experience with awesome future trends technology! Here’s our Storify recap from both days.
Skip Fidura, our Director of Client Services, weighs in on Google’s recent announcement that the Unsubscribe button has entered Gmail’s main user interface.
“It’s the end of the World as we know it…and I feel fine”
- REM, 1987
First, our Client Services Director, Skip Fidura, will be presenting two must-see talks on Marketing Automation – one for publishers, and one aimed at best practice models. These talks are the perfect companion piece to our strategy whitepaper on marketing automation, released last week. He’ll also be on an Emerging Trends panel, discussing ‘Immersive Experiences’, joining Christian Nahas from Salesfusion, Gavin Talbot from Oakley Mobile and Charles Head from Silverpop.
In building the Marketing Automation whitepaper, we developed comprehensive case studies in partnership with our clients. We looked at how a concerted effort at developing advanced marketing strategies is possible with the assistance of automation in key areas of a campaign. It’s a great read for marketers looking to take their game to the next level. You can grab a copy of Marketing Automation: Planning and Rollout at our stand, D41, or download it here. Read the rest of this entry »
Amazon and eBay continue to be dominant in their markets, with Amazon named the No. 1 online retail site in 2013 (according to research from IMRG and Hitwise) and eBay driving $419 million in online sales to their site on Cyber Monday.
So what can we all learn from the tactics these 2 giants of online retail employ with their email marketing, to continue driving their success? Read the rest of this entry »