Triggered emails

Set up powerful triggered email campaigns to generate leads and conversions – automatically.

Triggered emails are the secret weapon that can turn your lead and conversion generation into an automated production line!

dotMailer allows you to create unlimited triggered email campaigns based on any data segments and variables you choose from your database.

The dotMailer tool is incredibly easy-to-use. It’s like having key elements of your email marketing on autopilot.

You set up conditions and when the conditions are met, an email is automatically sent – saving you resource and generating response.

Auto-response emails
Easily set-up auto-responses to recipients who reply to an email directly, to ensure they contact you through the best channel.
Series trigger campaigns
Renewal programmes, prospect warming, free trial conversions – any series of targeted multiple communications you want to put in place, dotMailer will schedule and send automatically – basically do your email marketing for you!
Custom event trigger
There are literally hundreds of 'custom event' triggers you can use to drive your automated campaigns. From customers’ birthdays, to their buying patterns, and expressed preferences, from seasons and holiday dates to life cycle milestones.
Behavioural triggers
Set up campaigns to fire automatically to targeted individuals who open a particular email campaign or click on a particular link, to maximise the power of your campaign.