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Resources
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Email marketing masterclass
Email marketing masterclass
Email marketing masterclass
dotMailer's Client Services Director, Tink Taylor, covers 22 key areas of email marketing best practice on the DMA's online TV channel.
Click the links below to watch the interview clips
Hitting the Mark - the dotMailer benchmarking report
Using the form & subject fields to maximise the number of email openings
The subject line
Targeting your emails
What is the best time to send an email?
Non-compliance with legal requirements
How should the unsubscribe option work?
Getting subscribers
Targeting social networks
How much data should be collected at sign up?
How often should emails be sent?
Including video content
The future of email marketing
Content within an email
Tracking and monitoring of emails
Advantages of email marketing
Beginning an email marketing campaign
Using an email marketing agency
Tips for an effective email marketing campaign
Improving the viral aspect of an email marketing campaign
Email marketing case studies