Creative and testing
With over ten years experience, our experts can help you to use email design and content to maximise your ROI.
Choose from any or all 3 of our Creative & Content modules:
1. Email Health Check
What we do
This fast turn around, affordable analysis will:
- Review and score up to 2 campaigns against 25 key success criteria
- Compare your current email program against our 70 best practice guidelines
- Identify and prioritise areas to improve
- Deliver actionable recommendations from our findings which you can quickly implement for immediate impact
How long does it take?
The turnaround time is usually under ten days. The findings and recommendations are presented to you in a one hour telephone presentation with a power point presentation for you to keep.
How will it help me?
The Email Health Check offers a broad overview of the effectiveness of your email program and gives you a list of actions to implement, which will give your email marketing some immediate quick-wins. It also identifies longer term areas to focus on, showing you what to concentrate on moving forward.
2. Testing
What we do
We will analyse your past campaigns, identifying any learnings to take forward within the new testing strategy to help you achieve your email program objectives.
Once analysed we will deliver to you a:
- 12 month testing strategy
- Your ‘Testing Rules Cheat Sheet
How long does it take?
The analysis and strategy usually takes around two weeks.
How will it help me?
Testing is a critical role in the continued growth of your effective email campaigns. Testing should impact and define your future mailing and strategy.
The Professional Services Team will make sure you have a relevant testing strategy, and that the findings are understood and drive changes in your campaigns.
3. Monthly testing tactical support
The Professional Services Team will spend with you a morning or an afternoon a month, ensuring that your testing strategy is not slipping by the way-side and that key learnings are implemented on an ongoing basis.
4. Eyetracking
What we do
Eyetracking uses advanced, non-invasive infrared technology to track a user’s eye movements, fixations and gaze behaviour. Eye tracking provides an enlightening picture of how your recipients read and interact with your emails.
This enables you to identify which content is compelling and structure the layout and content for maximum response.
How long does it take?
The analysis takes around two weeks to turn around.
Why should I do it?
Eyetracking gives you the inside knowledge to how your target market interacts with your email and shows you where you need to be positioning your calls to action and how your templates need to be designed for maximum impact.
| Costs
Email Health Check: £500
Testing: £2,500
Monthly testing tactical support: £500 per month
Eyetracking: £5,000
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Our meetings with Skip Fidura have proved invaluable to our overall understanding of how the effective use of the web can aid our business. I am happy to add my recommendation of this service provided by dotAgency
Kanoo Travel
