Analyse your campaign
dotMailer’s powerful Reporting Suite is designed by marketers, for marketers.
With dotMailer you can track your recipients’ behaviour right through to your website and conversion page – with full path reporting.
dotMailer can tell you:
- Who opened your email
- Who clicked through to your site
- Where they went on your site
- Who ‘converted’
- Your campaign ROI.
Use our reports to generate lists of hot leads for follow-up, identify your most popular content and landing pages, and pinpoint your most responsive recipients.
Boardroom-ready printouts, graphical reports, fully exportable data and email updates all make dotMailer’s reporting second to none.
This is where you will find clear, understandable and detailed feedback on your campaign performance and on individual recipients’ behaviour, including:
- Delivery and open rates
- Links clicked (by link name and destination URL)
- Emails forwarded
- Replies
- Bounces and unsubscribes
- Emails posted to social network sites
- Campaign comparison reports
- Overlay hotspot report
- Individual contact details and actions.
Tip. Levels of reporting differ between our 4 email marketing packages.
To compare package features click here.