At dotMailer, maintaining our sender reputation and maximising your email delivery rates is paramount.
That's why in 2010 we launched an innovative and extremely powerful piece of technology to protect the email sender reputation of all dotMailer users. It's called the dotMailer Data Watchdog.
No email address makes it into dotMailer without being checked by the Data Watchdog first
This predictive system is entirely unique to dotMailer. Using a complex set of algorithms, checks and intelligent analysis tools, our virtual police force scans every row of data before it can be uploaded by any user into dotMailer.
Since April 2009 the Watchdog has made over 29,000,000,000,000,000
(that's 29 quadrillion) data checks - and counting!
Where possible, every scan the Watchdog makes, alerts us (and the user) to attempts to send to email addresses without adequate permissions
.
Powers of quarantine
The Data Watchdog predicts, detects and actively prevents dotMailer users from sending to email addresses that may cause them complaints and issues, by quarantining any 'high risk' files before they are uploaded.
The Watchdog isn't infallible, and it's not a substitute for sourcing reliable data - but it sure has a set of teeth on it!
If your list becomes quarantined, one of our expert Account Managers will step in to advise and help the user take practical steps to improve their email marketing data.
Read our Data Watchdog FAQs here.
Read more about uploading data into dotMailer
Industry 'Top Dog' for deliverability
This powerful Watchdog technology is in place to protect our first class sender reputation, and your top delivery rates. It's a bold and innovative step. We challenge you to find another email service provider as committed as dotMailer and the Data Watchdog technology are, to your email deliverability.
Happy hunting... woof!
How the dotMailer Data Watchdog guards your delivery rates...
- Hugely powerful analysis tool scans every email uploaded
- Over 29 quadrillion checks made since April 2009
- Complex algorithms detect where possible, data collected without adequate permissions
- Alerters and quarantines prevent users sending to suspect data
- Our sender reputation and your delivery rates are protected