Maximised deliverability

At dotMailer, getting your email campaigns past spam filters and into inboxes is something we take pride in.

Our business is set up to maximise your delivery rates. And as a dotMailer client, you’ll benefit from an armoury of crucial advantages we have in this area, including:

• Over nine years email broadcasting reputation – critical when it comes to your campaigns being recognised and not filtered out by the ISPs
• Strong and established relationships with many major ISPs and webmail providers – they know and trust us, so they’ll trust your campaigns too
• Strictly enforced anti-spam policy maintains our reputation amongst recipient ISPs
• We are White Listed by the major ISPs – so your campaigns will be too
• We are Goodmail accredited. As such we can enable clients to take advantage of guaranteed delivery into inboxes, with functionality such as links and images turned on
  
• Our early adoption of the Sender Policy Framework means we’ve been sending authenticated emails for many years – we know authentication inside out, so your emails get the green light from ISPs
• We are members of the DMA and the IAB (our Business Development Director sits on the board of the DMA’s Email Marketing Council) – so we are experts in best practice for email deliverability 
• We are subscribers to the major ISP Feedback Loops – so your data gets automatically cleaned by dotMailer, before a complaining recipient can get you black listed
• We are UK-based (the vast majority of spam emails originate from providers in the USA)
• Unlike overseas providers, we are bound by the UK's stringent Data Protection laws - providing extra assurance as to the security of your data
• We promote and enforce compliance with the policies of the Spamhaus Block List (find out more)
  
• Our unrivalled team of email marketing consultants will give you expert advice and guidance on how to write and tailor your emails to make sure they are less likely to trigger spam filters.

Click here to download your 'Smart E-Marketer’s Guides to Email Deliverability  - free of charge.