Deliverability
Getting your emails delivered into inboxes is the essential first step in a successful email marketing campaign.
There are many different components involved in achieving higher delivery.
We will identify these components for you and help you use them to cut the delivery wastage from your campaigns, and achieve greater reach.
Choose from any one or all 3 of our Deliverability modules:
1. Deliverability Audit
What we do
Our 'Deliverability Expert' will review your current email program against our deliverability best practice framework and discuss your campaigns with you and those involved in order to:
- Identify and prioritise the deliverability best practice gaps in your email marketing program
- Provide actionable recommendations that will have immediate impact on deliverability
How long does it take?
The analysis process and report takes up to four days, depending on the availability of your people.
How will it help me?
Improving delivery to your inbox immediately increases your campaigns reach. Knowing what you need to do and the order to do it in to make the fastest impact will deliver you fast results and improve your deliverability rates.
2. Data Hygiene Audit
What we do
- Analyse the customer journey of your current registration and unsubscribe process and benchmark you against your competitors and leading brands within your target market
- Audit the overall quality of your email data file and look at the detail around the age of data, last customer action, last contact and invalid domain
How long does it take?
A Data Hygiene Audit takes around two weeks to complete.
How will it help me?
Your data is one of the biggest influences on your deliverability. The Data Hygiene Audit explores the source of your data and gives you a clear, practical picture of what data you have and its accuracy, with recommendations to improve your data for better deliverability.
3. Ongoing Delivery Consulting
What we do
Carry out both the Deliverability Audit and the Data Hygiene Audit and benchmark you against leading brands within yourindustry sector
How long does it take?
Delivery and reputation monitoring is an ongoing process. We will monitor and advise you and your delivery over 12 months.
How will it help me?
Every campaign sent impacts your reputation. Our experts monitor your reputation and delivery and let you benefit from their knowledge and experience so your deliverability can keep on climbing and your emails reach more inboxes.
Costs
Deliverability Audit: £1,000
Data Hygiene Audit: £1,000 (available to customers only)
Delivery Consulting: Price on application and depending on monthly campaign activity (12 month commitment).