Email acquisition & data capture
We'll show you how and where to grow your in-house database and fill it with the right data - collected in the right way.
Choose from any one or all 3 of our Email Acquisition & Data Capture modules:
1. Data Collection
Our Email Marketing Expert will facilitate a workshop that:
- Analyses the customer journey and data collection opportunities at each touch point, identifying new opportunities to maximise data collection
- Defines current and next 6 months data requirements
- Develops a data collection strategy
2. Data Quality Audit
- Analyse the customer journey of your current registration and unsubscribe process and benchmark you against your competitors and leading brands within your target market
- Audit the overall quality of your email data file and look at the detail around the age of data, last customer action, last contact and invalid domain
- Provide you with actionable recommendations and a strategy to improve your data quality in relation to your email marketing goals
3. Opt-In/Opt-out customer journey analysis
For those who need a helping hand understanding this critical aspect of email marketing our email marketing experts will:
- Analyse the customer journey and how you are currently collecting data
- Give you quick-to-implement recommendations to optimise your email capture and opportunities stemming from your opt-out process.