Managing your unsubscribes
dotMailer provides watertight data protection
dotMailer Enterprise includes full bounce-back management, so you can be sure you are data protection compliant.
Any ‘unsubscribes’ are automatically removed from your lists in real time and added to a suppression file so dotMailer will never email them again – even if you re-import that contact unknowingly.
This gives you full protection under anti-spam legislation.
Plus, we go one step further...
dotMailer has access to ISP Feedback Loop alerts, so if a recipient hits the ‘Junk’ button in their inbox, we’ll automatically unsubscribe them – a key tactic for avoiding ISP black lists.
- Upload your own suppression file
dotMailer enables you to upload your own suppression file into the platform, quickly and easily.
- Automatic bounce-back management
Undelivered emails ('bounce-backs') are also dealt with automatically.
You can set thresholds for the number of times dotMailer tries to re-send a bounced email, before it automatically unsubscribes them.
- Reply management
Any replies to your email can be set to forward to an address of your choice or sifted on-screen via a webmail-type system.
Tip. Availability of features differs between our 4 email marketing packages.
Compare package features here.