dotMailer Powerful Email Marketing Made Easy
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Data Query Builder

Create precision-targeted segments from your database – updated in real time.

With dotMailer you can easily build sophisticated, highly effective data segmentation queries – in a matter of seconds.

So based on whatever transactional, demographic or behavioral data you hold in your customer database, you can use dotMailer to segment your data into razor-sharp targeted groups.

No need to re-write or re-run your queries – dotMailer updates them in real time

Once you’ve created a data segment, dotMailer will update it every time a new contact matching that profile is added to your database. So you don’t have to spend time rewriting and re-running queries with dotMailer, they will always be up-to-date.

Segment your data, and drive your revenue

dotMailer’s powerful, easy-to-use query tool will open up a world of possibilities for your marketing.

With it, you can turn your database into a powerful engine that will:

  • Drive trigger emails based on transactional and demographic profiles and preferences
  • Drive a trigger email series (e.g. like a renewal programme)
  • Drive trigger emails based on recipients’ behaviour when they receive your main email
  • Drive ROI-boosting, targeted offers and messages to individual groups, based on profile and preferences
  • Drive your database marketing to achieve MAXIMUM results - both online and offline.
Tip. Availability of the Data Query tool differs between our 4 email marketing packages. Compare package features here .


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It's great at tracking who is looking at our mailouts,
therefore who to target for specific things.

Bethany Headley, Research International