Top Tips

The Address Book

1. The 'Test' Address Book
2. Importing an Address Book
3. Altering an entry
4. Basic personalisation using the Address Book
5. Advanced creation of targeted Address Books
6. Exporting Address Books
7. Adding to an existing Address Book
8. Viewing all the entries in an Address Book
9. Adding personalised default data
10. Deleting an Address Book
11. Automatic cleansing of your data after sending
12. Sort unsubscribes and hard bouncebacks by date range in your Suppression List
13. Duplicates automatically removed when sending to multiple address books
14. Update your recipient’s contact details
15. Add a sign-up form to your website – Grow those lists!

Creating Campaigns

1. You can create campaigns offline
2. Use the Template Library (NEW FEATURE!)
3. Always add ALT tags to images
4. Include sensible links
5. Reusing your email campaigns
6. Uploading a template
7. Alter an uploaded created campaign
8. Adding a link to an image or logo
9. Adding a link to your text
10. Using the link checker and keywords

Sending

1. Use the Test Send
2. Making changes and Test Sending again
3. Scheduling a campaign
4. Checking the size of your campaign
5. Viewing previously sent campaigns
6. Sending a campaign
7. Preview the HTML and Text version before sending
8. Sending a campaign to multiple address books
9. Deleting a campaign
10. Re-sending a campaign to a new contact

Reporting

Your Account

1. Additional logins and restricting access
2. What's the difference between Hard and Soft bounces?
3. Managing Hard and Soft bounce back thresholds
4. Reusing a campaign
5. Billing
6. View how many emails you have sent throughout the month
7. Exceeding your Value Plan quota
8. Manage Logins 
9. Upgrading your account from a demo account 
10. Using the whitelabelled account billing console
11. Customise your ‘Tell a friend’ page 
12. Customise your ‘Unsubscribe’ page 
13. Edit or remove additional logins 
14. Unable to login to your account? 
15. Ensure that you are getting the best value for money 

Managing Your Data

1. In 'Reporting - Remove Requests', what does 'Yes' and 'No' mean in the 'Unsubscribed' column?   
2. Adding a sign-up page to your own site 
3. Auto responding to an online sign-up
4. Creating targeted address books
5. Searching for an entry

Editing your campaign

1. What is a 'From' Address?  
2. What is a default 'From' Address? 
3. Verifying a POP3 account
4. What happens to the replies?
5. Quick rules on subject lines!

Sending your campaign

1. Sanity check your email using the 'Properties'
2. Test your links using the Link Checker
3. Re-use an existing campaign
4. Preview your emails before sending
5. Test your email with our Spam Checker

Best Practice

1. Inbox Preview
2. Resize images outside dotMailer
3. Be careful when including background images
4. Spam checker
5. Lock down areas of your template

Further Reporting

1. Viewing replies to your email campaigns
2. How to print a 'boardroom ready' dashboard of reports
3. One-click link to keyword activity
4. Matching address books to campaigns 
5. How to create activity-driven, targeted address books

General Tips and Advice

1. Pasting text into your dotMailer template
2. Bounce back thresholds
3. Custom ‘from address’ and ‘forward to’ address
4. Re-sizing your images before importing into dotMailer
5. Making sure your personalised content has default values