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Email Marketing Best Practice

As email marketing is so cheap, some marketers put less time and thought into their email marketing campaigns than they would with, say, a print campaign. This is ironic - what other marketing methods allow you to be so precise in tracking success?

Below is a list of tips for creating an email marketing campaign that will be delivered, rendered properly and read. We recommend that the Direct Marketing Association's Best Practice Guidelines are essential reading, as are our tips to avoid Spam Filters. The Sender Policy Framework, SenderID and Domain Keys are all tried and tested methods to help improve email deliverability - you can read about them in the email authentication section. Working with your recipient's email software and seeing how your email will appear in Outlook 2007 is also worth considering.

1. Avoid Spam Filters 
2. Get Read 
3. Email rendering in Outlook 2007 
4. Work with your recipient's email software 
5. Deliverability - Email Authentication 

6. Ten Tips for Email Marketing