Case studies

BBC
From peak-time, mass audience TV shows to smaller niche programmes, dotMailer helps the BBC connect and interact with its audience.

With the BBC's website being one of the most popular in the entire world, there is an enormous demand from viewers to get more from their favourite shows. dotMailer provides not only HTML email delivery and mailing list management but data capture, competition management and full microsites.

dotMailer's API allows us (and you, if you have the technical resources) to customise it in all sorts of ways, integrating it with features such as these. If you have an idea as to how you'd like to interact in different ways with your own customers, then why not give us a call and we can discuss the possibliities?

WaterAid
WaterAid was founded as recently as 1981, but has become a major international charity, providing water programmes to parts of the world where there is a lack of a clean supply for drinking and sanitation.

Part of the reason for its success has been the strategic use of the web both to generate new interest and to keep in touch with regular supporters.

dotMailer powers not just WaterAid's UK email permission marketing, but their e-newsletters and bulletins world-wide. All associated forms (such as those when you sign up for a newsletter, or want to edit your details) are customised to fit in with the charity's brand. And, of course, dotMailer's tracking and reporting system combined with its low pricing structure ensures that WaterAid receives excellent value for money - and can account for every penny spent.

Shell Breakdown Assistance
Over a long-term period, Shell, in conjunction with Green Flag, collected the details of individuals who would be renewing their breakdown recovery policy. All these people had opted-in to receive information from Shell Recovery.

Each month, Shell sent a carefully-timed email to people whose policy was about to expire. The aim, of course, was to encourage people to call the freefone number highlighted in order to switch to Shell Recovery.

It's an ideal use for dotMailer - managing a massive email database... but approaching people as individuals.

Prowill
Some people might have fixed ideas about which industries and markets are "best" for using email precision marketing. But the fact is that the success of a campaign depends far more on the craft and creativity of the marketer concerned - and the use of the best design, delivery and tracking product!

Take Prowill for example. A smaller company than many of our clients, nevertheless it is the UK's fastest-growing provider of legal Wills. Keen to explore the possibilities of email precision marketing, the company performed a mass of preparation and research before settling on dotMailer - and now has an innovative and successful ongoing strategy in place.

Prowill summed it up like this.

"I searched the internet and called as many UK based providers as I could find. Once I had filtered through all the facts and features, I was left with dotMailer. They offered real support, value for money and were really keen to help me. Unlike some web-based companies, they're not afraid to pick up the phone - and their product delivers exactly what the website describes."