Email marketing lists and data management
Full unsubscribe and bounce-back management gives you watertight data protection
Relax. With dotMailer you can be sure you're Data Protection compliant.
We automatically remove any 'unsubscribes' from your lists in real time and add them to a suppression file so you'll never email them again – even if you re-import that contact unknowingly.
Plus, we go one step further...
We have access to the ISP Feedback Loop alerts, so if a recipient hits the 'Junk' button in their inbox, we'll automatically unsubscribe them – a key tactic for avoiding ISP black lists.
You can even personalise the email 'from' name.
Personalised email content like this will drive up your open and click through rates and give your campaigns the edge against your competitors
Upload your own suppression files
With dotMailer you can upload your own suppression files into the platform, quickly and easily.
Undelivered emails ('bounce-backs') are also dealt with automatically.
You can set thresholds for the number of times dotMailer tries to re-send a bounced email, before it automatically unsubscribes them.
Any replies to your email can be set to forward to an address of your choice or sifted on-screen via a webmail-type system.
You can even personalise your reply email addresses, by Customer Account Manager for example.