Features List

Create

• Create your campaign in any one of 3 ways:
  • From scratch
  • Using a free template design from our library
  • Importing your pre designed HTML template
• Re-use previously sent campaigns
• WYSIWYG visual editor to create your HTML emails and multipart text equivalent
• Easily create your campaigns using ˜Point and Click' technology
• Effortlessly upload your campaigns into the system
• Link through to websites at the touch of a button
• Personalise emails with any data you import
• Template library of professionally designed templates
• Built-in Spam Checker to allow you to check your emails before transmission
• Organise all of your images in folders
• Add a Refer-a-Friend link at the touch of a button
• Automatic HTML code validation
• Link checker which automatically validates the links within your email 
• Keyword editor allowing you to add or change keywords on the links within your email
• Dynamic Content using wizard interface

Data Management

• Data cleanse, merge and purge on upload, including hard bouncebacks, incorrectly formatted, unsubscribed and suppressed email addresses
• Amend contact details directly online
• Automatic bounce handling
• Automatic unsubscribe handling
• Bounce management to set your own tolerance levels
• Customisable data fields to store any recipient data
• Online sign-up forms allowing users to subscribe to your mailing list
• Unsubscribe code allowing users to unsubscribe on your website
• Unlimited data storage
• Unlimited mailing lists
• Suppression list management, bulk import all of your previous unsubscribe information
• API access connect to your in-house database allowing you to:
  • Create address books
  • Add and remove addresses
  • Empty an address book
  • Get user data
  • Update a recipient's details
  • Get an address book
  • Send a campaign
  • Form API
  • Retrieve unsubscribe information

Send

• Emails can be sent from your companydomain.com or from an address of your choice
• Free test sends
• Multipart delivery - HTML or Text emails delivered as required
• Schedule campaigns to be sent in the future
• Re-send a previously sent campaign to a new user
• Automatically de-dupe address books on sending
• All emails sent from our secure servers
• Whitelisted with major ISPs
• Inbox preview in email clients
• Certified email via Goodmail
• White list option allowing your recipients to add your newsletter ‘from’ address to their safe list

Track

• Full online reporting including:
  • Delivery and open rates by time and date
    • By HTML & Text
  • Links clicked
    • By link and by keyword
  • Forwards
  • Replies
  • Hard and soft bounces and unsubscribes
  • Detailed analytics on individual basis
• Create unlimited refined lists of actions taken after a campaign has been sent
• Easily export the reporting stats to generate targeted lists, filter by keyword/area
  of interests
• Generate “Hot Prospects†reports to target your lists further
• Time stamped reports to allow you to respond to your recipients at the optimum time
• Send overview reports via email to up to 5 colleagues
• Overlay report allowing you to see the hot spots in your campaign
• Onsite tracking to allow you to follow the recipient's path through your website
• ROI tool to measure the true success of each campaign, tracking the number of
  sales and downloads
• Compare reports of  multiple campaigns

Account Management

• Immediate set-up
• Dedicated account manager who will help you get the most out of your email marketing campaigns
• UK-based which means we can help you during office hours
• Multiple user accounts
• User access with defined permissions for better workflow
• Mac and PC compatible
• Legal experts to help you stay on the right side of the law
• Sub-accounts for organisations with multiple departments, using our Corporate account package 
• Dedicated support team
• Leading industry knowledge from our very own Email Marketing
• Council Board member
• White label solution available

Support

• Full online instructions
• Frequently Asked Question
• Telephone support
• Email support
• Monthly newsletters giving you:
  • Industry News
  • Top Tips
  • New Features
  • Legals
  • Coming Soon
• Legal updates emailed monthly
• New features announced first to users via email updates