Professional features list
dotMailer comes in a choice of 4 packages with differing levels of features and support, to ensure you get the solution that fits your exact needs. Use the Features Checklist below to choose the package that fits, or download our full price and features list.
| Data management |
Lite |
Standard |
Professional |
Enterprise |
| Number of contact records in database |
500
limit |
5000 limit |
Unlimited |
Unlimited |
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| Historical access to reports and campaigns - number of months stored |
6 |
12 |
24 |
60 |
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| Automatic bounce handling |
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| Data cleanse and de dupe on upload |
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| Amend contact details on-screen, or re-import to refresh the data |
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Advanced ‘sign-up form’ feature – Create advanced web sign-up forms at the click of a mouse to opt contacts
into multiple address books and to collect/append valuable additional data fields
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| Suppression list management - bulk import all unsubscribes |
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| Number of mailing lists / address books |
1 |
5 |
Unlimited |
Unlimited |
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| Number of customisable data fields (in addition to five default variables) |
1 |
5 |
10 |
Unlimited |
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| Custom adjustable hard and soft bounce management thresholds |
Fixed |
Fixed |
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| Export soft and hard bounces and unsubscribes by date range, campaign or total amount |
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| API to connect dotMailer to your back data system refreshing the data with all unsubscribes, soft and hard bounces |
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| Domain suppression |
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Data integrity scoring (coming soon)
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| API connectors to integrate dotMailer with third party applications (eg your CRM system) |
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Third party App integration, allowing you to use dotMailer within a third party platform (coming soon)
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| Segmentation Data Query Builder (including queries by contact history data), updated in real time |
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| Mappable data, on import |
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| Geomap segmentation (coming soon) |
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| Create |
Lite |
Standard |
Professional |
Enterprise |
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| Easily create your campaigns using “Point and Click” technology |
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| Built-in Spam Assassin spam checker |
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| Personalise your email content at the touch of a button |
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| Add external web links to your email content at the touch of a button |
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| ‘Refer a Friend’ link |
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| WYSIWYG editor |
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| Number of personalisable fields (in addition to five default variables) |
1 |
5 |
10 |
Unlimited |
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| Template Library, including 12 simple to edit HTML templates |
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| Template Library including 88 free, professionally designed generic templates |
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| Easily upload your design templates into dotMailer |
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| ‘Add to social networks’ link |
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| Dynamic Content |
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| Advanced spam checker with breakdown by desktop client, server and gateway firewalls (usage charge applies) |
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| Easy image resizing tool |
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| Personalised preview |
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Survey Builder - available as an add-on service, for easy online survey building, with automatic, real-time population of response data into your dotMailer lists. Additional monthly charge applies for this service
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| Microsite Builder, for quick and easy creation of dedicated landing pages for your email campaigns |
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| Document linker - link to and launch PDFs, and any other documents, directly from your marketing emails, in one quick step |
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| Test |
Lite |
Standard |
Professional |
Enterprise |
| Free, unlimited test sends |
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| Inbox Preview (usage charge applies) |
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| Subject line split testing |
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| Email content split testing (coming soon) |
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| ‘Friendly from address’ split testing (coming soon) |
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| Send |
Lite |
Standard |
Professional |
Enterprise |
| Multipart delivery |
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| Schedule campaigns to be sent in the future |
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Triggered emails following web form submission - set up automatic confirmation emails when visitors sign-up on your site - an opportunity to thank them, and up-sell them
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| Send from your companydomain.com (set-up charge applies) |
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| Generic, account-wide auto responder for all email replies |
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| Auto responder for email replies, customisable by campaign |
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| Outbox, with campaign ‘pause’ button |
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| Triggered emails based on recipient action (coming soon) |
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| Custom event triggered emails (eg Upsell email sent automatically to any customer who orders product A, or who's Birthday it is) |
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| Series triggered emails (eg four-stage subscription renewal programme) |
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| Reporting |
Lite |
Standard |
Professional |
Enterprise |
| Graphical representations of your results |
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| Delivered and open rates |
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| Links clicked - by link name and URL |
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| Forwards |
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| Replies |
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| Bounces and unsubscribes |
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| Drill down to individual recipients |
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| Overlay, hotspot report |
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| Print out board room ready reports |
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| Unlimited export of the reporting stats |
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| Generate “Hot Prospects” reports to further target your lists |
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| Filter results by Link Name to generate follow-up campaign lists |
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| Social network bookmark views |
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| Compare reports from different campaigns |
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| Schedule report update, emailed to up to five colleagues per campaign |
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| Automatic list/address book generation from reports, for follow-up campaigns based on filtered results |
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| Website page and path tracking |
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| ROI tracking from email to website conversion, by numerical and alpha codes |
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| One-click Google Analytics tracking code tool |
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| Report by top 10 domains |
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| Geomap of results (coming soon) |
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| Contact history reporting |
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| Support |
Lite |
Standard |
Professional |
Enterprise |
| Online FAQ and help |
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| Free unlimited email support |
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| Free telephone support |
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For first
30 days* |
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| Dedicated Account Manager who knows your business |
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| Account management |
Lite |
Standard |
Professional |
Enterprise |
| Number of licensed users |
1 |
3 |
10 |
Unlimited |
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| User permissions management |
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| Hierarchical Parent and Child accounts (Chargeable per Child Account) |
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* Ongoing telephone support available to dotMailer Standard clients, at £35 p.m