Online Customer Surveys...

Why and how to get inside your customer's head

Online customer research can make a big difference to your business. Find out who your customers are, what they look like and how they make their buying decisions, and you can tailor your sales methods and marketing messages to hit home every time.

For business customers, you should be asking about the size of their businesses, which sectors they're in, and who makes the decision to buy your product or service. If you're targeting individual consumers, you should be researching their gender, age, occupation, income, lifestyle, and attitudes.

And crucially you’ll need to find out how they rate your products, your prices, your service and your competitors.

Rich data, rich pickings

All this additional customer data will allow you to understand who, how and why your customers purchase, so you can find new prospects with the same profiles.

What’s more, you’ll collect the information you need to segment your customer base and personalise your email marketing messages. Things really start to hot up when you use your rich customer data to take advantage of dotMailer’s killer Dynamic Content feature.

What’s the smartest way to build great looking online surveys that fit straight into your website?

dotMailer now has a fantastic add-on feature called FormBuilder. This is like no other online survey software you might have tried. Not only is it easy to use. It’s also extremely smart, enabling you to create - with no programming or technical knowledge – countless, ultra-professional looking customised surveys and questionnaires that are complete with:

• The look and feel of your website
• Built-in survey functionality, including field validation
• Powerful reporting and data extraction (export CSV, Excel and XML)

Every survey or form you create in FormBuilder can be set up to take the look and feel of your website template so you can drop a branded questionnaire straight into your site, without having to get development or studio design time. This is a managed service provided by the dotmailer team. The resource and cost savings can be significant.

Follow this link to find out more about making online customer research work for you.