Goodmail Systems Launches CertifiedEmail in UK

Date: May. 17, 2007

dotMailer is pleased to offer trusted Goodmail CertifiedEmail to their email marketing clients for increased confidence in the delivery of email communications.

Goodmails's CertifiedEmail has been available in North America since May 2006, CertifiedEmail is Goodmail's system for enabling a premium class of trusted email that assures consumer recipients of a message's authenticity and a sender's legitimacy, while providing qualifying commercial and nonprofit senders with trusted-class privileges.

CertifiedEmail is accepted at leading ISPs and mailbox providers, initially AOL and Yahoo! in the UK, who specially process incoming CertifiedEmail, checking for the secure tokens indicating an email is authentic and from a legitimate, trusted sender. CertifiedEmail is presented to email users with a unique blue-ribbon envelope icon indicating trusted status, providing an additional layer of protection to customers from email scams such as phishing.

ISPs and mailbox providers today increasingly disable links and images on default as a security measure, impacting email program effectiveness since consumers do not see the email's contents.  CertifiedEmail messages, however, since they are trusted email messages from accredited, legitimate senders, are automatically rendered intact.

To join Goodmail's accredition scheme Email senders must meet and continue to meet the stringent best practice standards which protect the trust and integrity of the emails guaranteed by the CertifiedEmail icon.

"By bolstering deliverability, the launch of CertifiedEmail, will ensure that legitimate senders can differentiate themselves in the inbox and that email marketing campaigns are not consigned to spam folders," said Tink Taylor, Business Development Director of dotMailer.  "By working with senders that can demonstrate compliance with best email practices, CertifiedEmail will help raise industry standards and enable companies to track the potential increases in ROI on emails that include this CertifiedEmail icon."