Measure ROI

We now offer a Return on Investment tool which allows you to asses exactly how much revenue your email campaigns are making. 

With dotMailer’s ROI feature, you can track your email recipients’ progress through your website from their email, and using numerical or text-based ROI markers 100% configurable, follow their online activity and buying decisions for example. 

This feature is ideal for e-commerce companies, allowing you to document the contents of online shopping baskets, the total number of products sold, and the net worth and VAT amount of each sale, as a result of each email marketing campaign.

It may also be useful to record the contents of abandoned shopping baskets, and send the potential customer a relevant and timely email reminder about the products they initially selected, and then track their progress throughout the site once again.

Please contact our dotMailer team in order to enable this feature.