What's in it for you?
The email scoping service is designed to draw on our knowledge and experience to analyse your current email marketing programme and and identify ways to develop and optimise it.
After the session we deliver a presentation of our overall email strategy roadmap for your business for the next 12 months, and deliver a practical action plan split into quick wins and long term goals for dramatically improving your results.
What you'll receive
We will deliver a practical strategy and action plan to help you radically improve your response metrics and email campaign ROI, across 6 key areas:
- Data collection and your customer journey
- Data quality and permissions
- Your existing segmentation and triggered email strategy
- Campaign creative, content and testing
- Deliverability
- Measurement and analytics
With dotMailer's Email Marketing Scoping Service, you'll have access to your own expert email marketing consultant, who will:
- Spend half a day in your business, gaining a detailed understanding of how you interact with your customers and prospects online
- Undertake a detailed and extensive analysis of every key aspect of your current email marketing programme
- Leave no stone unturned in analysing the key success factors of your current email programme, from your data to your creative and content, through to testing, delivery, measurement and analytics
Costs
Email scoping service, including ½ day on-site consultancy: £1,200