Seamless integration between dotMailer’s powerful email marketing system, and Microsoft Dynamics CRM system, creates a powerful, time saving solution for aligning email marketing campaigns with the exact needs of the individual customer and prospect.
- Create and send precision email marketing campaigns and save valuable time updating and maintaining data.
- Build-up valuable customer profiles.
- A single view in the CRM system of email marketing contact history, giving a detailed and instant knowledge of a contact’s interaction and engagement.
- Synchronise Dynamics CRM Marketing lists with dotMailer address books, reducing time managing data.
- Execute and track email campaigns from within Microsoft Dynamics CRM
- Personalise your emails with any data fields from Leads, Contacts and Accounts within CRM - this cuts out the need for manually updating your marketing database and saves precious time creating responsive, personalised campaigns.
- Query and create precisely targeted segments using any CRM data you hold – now you can send email messages based on any interaction a recipient has had with your organisation, from a purchase to a click-through, to a conversation.
- Integrated unsubscribe management - updates your customers' opt-ins and contact preferences in real time and lets you utilise all your customer touch-points to keep your marketing database scrubbed clean and responsive.
Email campaigns are always created within dotMailer, then syncronised to Microsoft Dynamics CRM before sending.
Throughout the life of the email campaign, further synchronisation between dotMailer and Microsoft Dynamics CRM will take place to ensure the response and statistical data collected by dotMailer is able to be viewed in Microsoft Dynamics.
If you'd like a preview of the new dotMailer Microsoft Dynamics CRM integration please click here to watch our demo video.
Call the Integrations team: 0845 337 9170
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