dotMailer free, Inside-Knowledge seminar

How to create emails for maximum response:

An eye-opening expose on 47 major e-retailers' email marketing campaigns, and the lessons to be learned from them

dotMailer’s Hitting the Mark report caused waves in the press this year. A revealing study of email campaigns from 47 major e-retailers from Argos to Woolworths, the report pulled no punches.

Join Tink Taylor - dotMailer's Client Services Director - as he discusses the report's results - both surprising and revealing - and the practical lessons to be learnt by every e-marketeer, including:

• Health-checking your email campaigns
• The critical criteria for success
• How to get your email design right, technically
• How to get your email design right, content wise
• How to get your email design right, visually
• How to use targeting to maximum effect
• Eye-opening examples  - good and bad – from the high street

Tink Taylor is both a DMA Email Marketing Council member and IAB E-communications Council member. In this informal, relaxed and enjoyable seminar both he and our resident trainer Anita will take you through the report findings, the associated best practice and run a question and answer session.

Anita will then take you through the ROI-boosting features of the dotMailer email marketing platform and introduce you to Lead Vision, our website traffic identification tool.

This session is not to be missed. By attending this seminar you will:

• Learn how to make your emails more effective
• Ensure your signup is legal and follows best practice
  
• See how to design your emails to encourage interaction and increase your click throughs
• Learn how you can use dotMailer's personalisation, dynamic content and Segmentation tools to boost your ROI

Eat, drink, network and be merry with us

Stay a while after the seminar and join us for festive drinks, mince pies and networking with fellow email marketers.

How to book

Spaces are limited. To book yours, call us on 0161 216 4101 or sign up with the form below.