Tracking through your website

dotMailer's analytics aren't limited to tracking the progress of emails. With our unique website tracking reports, you can see exactly what your recipients have done once they've clicked through to visit your own site.

Information is provided on several levels, from overall figures down to the behaviour of each individual recipient. This covers the number of pages visited, what each individual page was, how long was spent and when the visit was.

This is extremely powerful data, which provides a true picture of the direct effectiveness of your email list.

To use website tracking you need to be able to insert a small line of code on each page of your site.