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Subject line split testing

High performing subject lines are critical for your open rates.

There's only one sure-fire way to find out which subject lines will maximise your open rates, and that's through testing.

Here's where dotMailer comes in

Our subject line split tetsing tool allows you to test multiple subject lines, against each other.

You set the criteria and dotMailer will automatically analyse which subject line is performing the best, then switch the rest of your email sends to that winning subject line.




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I am so pleased. It does everything I need it to and the results I am getting are brilliant. It is just fantastic.

Lindsay Tipple, Sophos.co.uk