Nothing, nothing, nothing is as effective at improving your email campaign metrics and ROI as split testing.
Done well, it can double, treble or more, your open and click-through rates.
We all know it, but how many of us actually do it?
dotMailer users do, because dotMailer makes it so easy to split test your campaigns across
any variable you choose and create the perfectly optimised campaign:
With our ingenious Split Testing Kit, you just pick the variables and criteria you want to test, then let dotMailer do the rest.
The platform will automatically analyse which variable is performing the best, switch the rest of your email sends to that winning variable, and provide full reporting.
Split testing is available in dotMailer Enterprise.
Find out more.