Easily create targeted segments from your data
With dotMailer you can quickly and easily build sophisticated, highly effective data segmentation queries – in a matter of seconds.
So based on whatever transactional, demographic or behavioural data you hold in your customer database, you can use dotMailer to segment your data into highly targeted, responsive groups.
No need to re-write or re-run your queries – dotMailer updates them in real time
Once you’ve created a data segment, dotMailer will update it every time a new contact matching that profile is added to your database.
So you don’t have to spend time rewriting and re-running queries with dotMailer, they will always be up-to-date.
Segment your data, and drive your revenue
dotMailer’s powerful, easy-to-use query tool will open up a world of possibilities for your marketing.
With it, you can turn your database into a powerful engine that will:
- Drive triggered emails based on transactional and demographic profiles and preferences
- Drive a triggered email series (e.g. like a renewal programme)
- Drive triggered emails based on recipients’ behaviour when they receive your main email
- Drive ROI-boosting, targeted offers and messages to individual groups, based on profile and preferences
- Drive your database marketing to achieve MAXIMUM results - both online and offline.