The DMA Awards 2008
dotMailer on the judging panel of the Email Awards category
dotMailer’s Client Services Director, Tink Taylor, is set to judge on the panel of this year's DMAs - the Direct Marketing Association's annual industry awards.
Judging the Email category, Tink will be looking for the best nomination at generating response or creating engagement.
There are sure to be some lessons to learn and inspiration to gain from the entrants and winners of the awards. The awards take place in December.
New Digital category
This year’s awards include new additions to the digital sector category which now includes email marketing, online display advertising, eCRM, campaign websites, mobile marketing and digital innovation.
The judging process
Judges are selected for their sector experience and reputation.
While many are old hands at awards judging, at least 10% are new, to ensure a flow of new people and perspectives.
Each judge marks every entry individually, without conferring, and then the marks are collated and up to 10 entries are put through to the second stage.
These entries are discussed in great detail to make sure they excel in all three criteria: Strategy; Creative and Results.
Then, without conferring, the judges select the Gold, Silver and Bronze winners.
The DMA Awards Ball will be held on 9th December 2008 at the Grosvenor House Hotel.
For more information visit www.dmaawards.org.uk/content/Home.asp