Phishing scams are up by 180%
Figures published last month by payments body APACS show that email scams trying to trick people into revealing their bank account details have almost tripled in the last year.
The figures highlight more than ever the need for email marketers to ensure they use an email service provider who understands and uses the latest email authentication methods.
ISPs use authentication to verify that an email is being sent by the sender that it claims to come from (amongst other checks) - an essential tactic in the fight against phishing scams.
dotMailer has been using authentication best practices - SPF, Sender ID and Domain Keys - for 5 years and are industry leaders in this area.
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Phishing scams usually involve fraudsters sending emails, supposedly from a bank and asking recipients to click a link through to what appears to be the bank's website, where they are asked to enter their account number and password details.
More than 20,600 phishing incidents were reported in the first half of 2008, compared with 7200 in the same period of last year.