The good news is that dotMailer can automatically generate the code you need to get a signup form on your website. What's more, the form will automatically populate an address book of your choice in your dotMailer account.
Generating your code
dotMailer has a quick wizard which creates the code you need in 5 easy steps.
No 1 - Select the form you need.
In this case it would be a single address book subscribe form.
No 2 - Select which address book you want your signups to populate.
No 3 - Select the additional information you are going to ask other than email address.
It's worth testing your signup forms to measure the difference how much information you ask for in your signup form makes to the number and quality of your signups. Remember, you can always collect more data as your relationship develops overtime.
No 4 - Double opt in?
By ticking this box the contact will be sent an email with a link asking them to verify that they do indeed want to receive emails from you. This keeps the quality of your signups and data high. You will need to setup the double opt in email campaign first before dotMailer will let you tick this option.
No 5 - Return page - once they've submitted their details where do you want to take them? Back to the home page or somewhere else on your site eg a Thank You page? Enter the URL of the page here.
Now you're ready to get the code.
Select 'Create Form' and the raw code appears in the box at the bottom. Give that code to your web team to put on your website on your signup form page.
You can also use the code and wizard to create unsubscribe forms, personal data and preference managers on your website or even on a page built with the dotMailer Site Builder tool!
**Newsflash** Your forms can now include mandatory fields for completion - just tick the Validation box
For detailed instructions on how to create a signup form see the dotMailer
Getting Started User Guide.
Hot tips for getting more, quality sign-ups
Make sure you have a sign up link or box above the fold on your website home page and all other pages to encourage your site visitors to easily register for your emails.
Tell them why they should sign up
Your signup form page needs to clearly convey the benefits of signing up to receive emails. It also needs the correct opt in permission statements and a link to your privacy policy.
Remember - with B2C emails they need to actively opt in, i.e. tick a box, not untick!
Your Thank You email
By using dotMailer's sign up code you can automatically set a 'Thank You' triggered email to send to your new contact.
An HTML email offers the perfect opportunity to confirm the benefits of signing up and to encourage them back to your site.
For step by step guidance on setting up your triggered Thank You email, see our
Triggered Campaigns User Guide.