Your email campaign pre-flight check

Use our Pre-Flight Check List to make sure your email campaigns get a thorough and systematic sani ty-check before they go out the door. You know it makes sense!

The email includes company registration number, name and address
Content has been spell-checked
All images have alt tags
HTML test version sent, proofed and approved
Text only version proofed and approved
All links clicked through and checked, including the Unsubscribe and View in Browser links
Test send to relevant smart phones has been approved
All dynamic content versions test-sent, proofed and approved
Inbox Preview with Advanced Spam Content test run, checked and actioned
Any personalisation includes default 'fall-back' value for when personalised data is missing
All the details on your dotMailer campaign summary screen checked

Your subject line delivers your key message in the first 50 characters
Your subject reflects the single, key message, offer or proposition of your email campaign
Your subject is compelling, and will drive recipients to both open and click through
Your subject avoids adjectives & exclamations!

Your email has clear calls to action and links through to a relevant landing page
It's clear to any users who click through to your landing page what they should do next
Your offer has a time limit or urgency factor to drive recipients to act now
Recipients can share your email through social network bookmarks and a Forward-to-Friend link