Outlook 2007 outstripping Outlook 2010
The use of Outlook 2007 by recipients has grown significantly in the last year, up 3% to 15% overall. However, it’s not all good news for Microsoft, with the use of Outlook 2010 rising to only 1.5% since its launch
iPhone is the mobile of choice
Overall, the number of recipients using mobile has continued to increase. Within this, iPhone usage has continued to skyrocket, with iPhones accounting for 4.7% of all opens in January. This figure is up to 6.7% this Autumn.
Despite Android sales catching up, Google’s operating system only accounted for 0.1% of all opens. It is also worth saying that Blackberry and Nokia are used by a very few recipients.
The battle of the browsers
It’s good to see that Internet Explorer 6 is being used by fewer and fewer recipients for their webmail services such as Yahoo! Mail; it’s down to 0.7% compared to 1.2% in January. Internet Explorer 7 is down too from 4% in January to only 2.4% this month. While Internet Explorer 8 has remained constant, it is Firefox and Chrome that seem to continue to be the big winners here.
Don’t forget the long-tail
While we’ve covered off most of the big boys, it's worth noting that we still see plenty of opens from the likes of Eudora, Thunderbird, Pocomail and The Bat! We even see people opening email on Playstation 3! This all goes to show that even testing emails in these clients is important to deliver the best possible experience.
Find out your own stats
Of course, these stats are very much at a macro level and, while we’d always recommend you use tools like our email client analysis tool
to work out trends and preferences for your own recipient lists it's always interesting to see how your own recipient lists stack up.