Email acquisition
& data capture
We'll show you how and where to grow your in-house database and fill it with the right data - collected in the right way.
Choose from any one or all 3 of our Email Acquisition & Data Capture modules:
1. Data Collection
What we do
Our Email Marketing Expert will facilitate a workshop that:
- Analyses the customer journey and data collection opportunities at each touch point, identifying new opportunities to maximise data collection
- Defines current and next 6 months data requirements
- Develops a data collection strategy
How long does it take?
The workshop lasts for half a day.
How will it help me?
Analysing your customer journey is the first step in building a data strategy which will work for you and impact on your sales revenues.
We make sure you understand your customer journey and its relation to your email data and are legally collecting quality data at every opportunity available to you, so that your in-house database will continue to grow in volume and value.
2. Data Quality Audit
What we do
- Analyse the customer journey of your current registration and unsubscribe process and benchmark you against your competitors and leading brands within your target market
- Audit the overall quality of your email data file and look at the detail around the age of data, last customer action, last contact and invalid domain
- Provide you with actionable recommendations and a strategy to improve your data quality in relation to your email marketing goals
How long does it take?
A Data Quality Audit takes around two weeks to complete.
How will it help me?
If you are already actively collecting data, this audit gives a clear picture of what data you have, its accuracy and completeness and tells you how to complete and improve it.
3. Opt-In/Opt-out customer journey analysis
What we do
For those who need a helping hand understanding this critical aspect of email marketing our email marketing experts will:
- Analyse the customer journey and how you are currently collecting data
- Give you quick-to-implement recommendations to optimise your email capture and opportunities stemming from your opt-out process.
How long does it take?
The analysis is presented back to you within 2 weeks.
How will it help me?
Ensuring you have the right opt-ins is essential for any business. Our experts will make sure you have all your opportunities for opt in legally covered and show you how to gain and use additional information from your opt out process to add value to your ongoing email campaigns.
| Costs
Data Collection Strategy: £1,000
Data Quality Audit: £3,300
Opt-in/Out-out Customer Journey Analysis: £500
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