The email marketing blog

We’ve talked before about the fact that email invitations are one of the most powerful vehicles for asking participants to take part in your online surveys, but a slap dash ‘please answer my survey questions’ isn’t going to cut the mustard I’m afraid.

Email invitations are a simple, cost effective and easily measurable way to request participation in your surveys, but it’s important that you give it your best shot from the get go because as the old saying goes, you don’t get a second chance to make a first impression. Read the rest of this entry »

I can’t seem to enjoy Twitter nowadays without seeing someone share a ‘totally awesome infographic’.

The trouble is, although I have come across some inspiring, well-designed and coherent examples, there are also an awful lot of sub-standard ones doing the rounds. Read the rest of this entry »

Working in the glamorous world of email marketing, I have pretty high expectations for big-brand campaigns I open. And John Lewis’s email creative rarely disappoints.

Whilst I can’t always buy the products I want from the campaigns, I don’t mind the tease, as the creative is delivered so beautifully. Read the rest of this entry »

According to ComScore, those aged over 55 are now the dominant online group in the UK. To put that into perspective, that’s 1m more than the second biggest demographic of internet surfers, the 25-34 year olds. That was a pretty surprising stat to me!

Nowadays as online marketers, we need to consider the older demographic as a growing online audience as well as those younger digital natives whom we probably already communicate with regularly via various social, internet and mobile channels. Read the rest of this entry »

April might have brought snow but we are now officially in British Summer Time, which means its time for to forget winter warmers and festive gifts and say hello to sparkling sunshine and beaming beaches!

In all seriousness, industries such as travel, fashion and hospitality have to take advantage of summer spending. So, we’re taking a look at the brands that have already captured the summer spirit in their email campaigns: Read the rest of this entry »