Gawd bless ya ma’m for the forthcoming double Bank Holiday for which some of us will be enjoying a right royal knees-up, while others will just be taking things very easy indeed.
But don’t forget that a double Bank Holiday doesn’t mean you need to or should stop sending out email campaigns to help drive your business.
Double online shopping days
Bank holidays are hugely popular online shopping days and can provide unmissable opportunities for driving online sales for your website with the help of some well targeted email marketing campaigns.
Remember to get your Bank Holiday email campaigns set up and scheduled this week.
ESPs like dotMailer allow you to schedule your email campaigns in advance, by the date and time.
So you can do the leg work this week, and let dotMailer send your campaigns out automatically next Monday and/or Tuesday.
dotMailer also includes an automatic campaign remailing feature that lets you automate powerful follow-up campaigns to non-openers.
Feel free to give us a shout if you need help with setting up any of this campaign automation this week. And then make sure you have a yourself a great break.
As for me, I’ve already planned my spot on the Mall, followed by some artful blagging of my way into various Royal Enclosures – probs kicking off with The Royal Oak and The Queens Arms!
Have a diamond weekend, from all the team at dotMailer and dotDigital.
The email marketing blog